Three benefits of proximity enabled mobile apps.
Generate extra revenue from your app
App owners are benefiting for the increased demand for proximity data. At Tamoco we offer brands the chance to monetise their app effectively. It’s a simple case of integrating with our proximity network – this involves adding our SDK to your app. The SDK itself is lightweight and unobtrusive. It doesn’t affect the end user in any way. Once it’s installed it will begin to listen to sensors and securely collect location data. This data can me monetised by developers by sharing it within the Tamoco network.
Engage with your app users
One of the most important KPIs for many app developers is user experience – this doesn’t just mean how the app is used, but ultimately what the user gets in return from using a certain app. Proximity helps create a better customer experience and understand where their users are in real-time. It’s then possible to send users highly relevant app content to engage with customers when it is most pertinent and likely to increase their user experience. This improves downloads and increases engagement, helping you to grow your app and develop new audiences.
Understand your app audience
Developers using proximity can gain valuable insights into their audiences. If your app’s business has a retail space, then you can use proximity to understand how your app audience are interacting with that space. If not, then don’t worry, there’s plenty of brands out there who would love to benefit from the data insights that a proximity enabled app can provide. Footfall data and other important behavioural information is valuable, and with the rapid deployment and advancement of beacons and other sensors this is only set to increase – offering huge rewards for app publishers.
It’s a tough world out there for app publishers, but a proximity is a valuable tool for those who want to develop apps that provide great user experiences, and ultimately, produce impressive revenues without affecting the end user negatively.