How apps are monetising audiences without in-app ads
As an app publisher it’s important to keep the cost of your app low, or even better, free. This is possible by driving additional revenue streams without affecting user experience. Annoying flashing mobile app ad banners – we’re looking at you. This is the tricky part.
The app ecosystem and mobile usage is booming. Each year mobile, and apps, take a a larger slice of the consumer usage pie. Marketers are aware of this and they are looking to mobile for solutions. The developers who helped create this boom should enjoy the benefits. They should be able to do so without passing the annoyance of ads or app costs on to their users.
Previous in app advertising isn’t as effective in driving revenue as it should be. We’re all wondering how the top apps on the app store stay free without to need for in-app advertisements. However, there is a solution for app publishers. There’s now a huge demand for brands and marketers to reach consumers at specific locations, especially in the offline world. Demand for precise location data has also increased. By this we mean precise location data – the kind which is only available from mobile devices and apps.
These demands provide new monetisation opportunities for apps. New revenue streams open up when your app can solve these problems. The reality is that your app is most likely already in the right place to do this. It just needs enabling. Apps can do this when they add a proximity SDK. It’s that simple.
Tamoco’s SDK integration is simple and doesn’t affect the experience of your app. That means no more annoying in-app adverts. Only relevant push notifications from 3rd party brands that you approve. 3rd party push isn’t a necessity. For a simpler solution, the SDK can listen for location data. This can be monetised through our network. And best of all – It makes no difference to the usability of your app.
The opt in opt out process is simple for your users. If they don’t give the relevant permissions, then they won’t be a part for these marketing purposes.
To find out more about the SDK you can contact our team here. To get started then click the link below.